Goodland Florist is a magical family-owned flower shop in the heart of Old Town Goleta.

Owner and lead florist Morgan has been bringing blooms to life since 2009. In 2022, she took over Goodland Florist from her mother and turned it into a true labor of love. Today, Morgan and her family pour their heart and soul into serving the Goleta community and supporting local events.

Next time you need a gorgeous arrangement, be sure to drop by Old Town, give them a call, or order online!

This collection's designs were inspired by the owner's love of bright, colorful art. They feature a design based on the owner's hand drawn pencil sketch.

• Localithic Fact: Goodland Florist arranged our sunflower wedding bouquet!